Today, the place of work becomes a place of life: one goes there as well to carry out his professional missions, his daily tasks, to order his races, to practice sport, to take advantage of the green spaces or the panorama. The boundary between professional and private life is therefore closely linked. In the same way that you pay attention to the design of your home to feel good at home and to welcome its guests, offices tend to become spaces that should appeal to both employees and external stakeholders. Interior design of the work spaces are therefore an integral part of the quality of life at work.
Workplace space design could then have a single watchword: “Show me where you work, I’ll tell you how you work!” A company today is no longer just a workspace; employees and managers alike are beginning to realize the importance of a thoughtful design adapted to the company. Thus, how to architect your values, your culture, your personality through a place, an arrangement of furniture, materials used on the floor or on the walls also contributes to a better identification of the company with its target audience by using colors and significant elements of a graphic charter.
Interior design, a key factor in the competitiveness of a company
The tough competition in the market forces companies to look for the best techniques to beat their competitors. To survive, companies must constantly find new customers, but they must find the most important loyalty techniques to sound their customers.
To do this, the study of customer needs, the study of the evolution of technology and competitive intelligence are essential. Some companies decide to get ahead of the competition by investing in interior design and the results look very convincing.
Give a pleasant environment to your relationships
Whether your company is specialized in sales or not, it must always be presentable, as your customers, your suppliers as well as your partners circulate regularly. The company must therefore reflect its values at first sight. The quality of the product or services, the points of sale, the media used for advertising the product or the commercial of the company are part of the communication of the image of the company.
Special care must be taken at the front of the company, the reception desk and the offices. The customers are too often lost in the stereotypes, they are used to judge the performances of a company according to the state of the premises and they are not wrong. Healthy businesses work in premises that promote employee productivity and they do not hesitate to adopt an eccentric interior design, even a little crazy.
The message conveyed by the interior design of a company
As soon as he enters the company, the customer is immediately in touch with the environment, the infrastructure and the style of the company. The interior design of the premises must therefore communicate the culture, philosophy and values of the latter. A healthy and pleasant environment often pushes the customer, supplier or partner to give more value and more value to the company. Also, working in a pleasant environment improves both the quantitative and qualitative results of employees. This is because a pleasant environment favors the good mood of the workers. The awareness of the importance of these two reasons pushes some companies to spend a certain amount to hire professional interior designers. They can do very impressive work.
Company office interior design: a strategic challenge
Company office interior design is a broad term that includes a set of elements: furniture, furnishings, paint, colors, etc. Its main purpose is to beautify a place. When interior design is associated with the work environment, the objectives are multiple: to differentiate, attract future talents, convince customers and retain current talent. Therefore, the company office interior design of workplaces is a strategic lever to contribute to the well-being of workers. Especially, that they spend most of their day there. Hence, the utility of best care for its workspaces.
The reflection of the image of a company
The first tip that companies can apply is to create premises that match their image. Designing a workplace in line with the company’s history, values and visual identity helps to show the company’s coherence. The Red Bull company has set up offices in Stockholm in connection with their personality. Thus, adventure and sport, two strong values of the brand are found in the company office interior design. We then observe the bull, the emblem of Red Bull through leather, used on some furniture. In the same way, the colors of the company are taken again in their hall. Thus, the choice of colors, materials and furniture should not be trivial in order to keep a clear coherence. When we analyze the furniture used by the new workspaces, we find that adjustable desks, comfortable chairs are preferred.
A tool of seduction for the employer brand
When the company office interior design reflects the values of the company, it becomes a strong asset for the employer brand. Indeed, companies use it to enhance their image with their different targets: their employees, their customers and their future talents. A nice company office interior design allows firstly to create an atmosphere where employees feel good. The company office interior design is part of a corporate culture and brings a sense of belonging. Afterwards, when an employee is happy with his workplace, he can become an ambassador for his company. Thus, the workplace helps retain its talents. In addition, having a workplace is essential when receiving clients. Indeed, the goal is to seduce customers who come for appointments and make them want to collaborate. Finally, attracting future recruits is an integral part of a new work arrangement. Moreover, candidates are concerned about the workplace when they apply. They will then research the workspaces of the company in question and will be sensitive to the interior design when they go to their recruitment interview. For 40% of employees, the workplace was crucial when they applied. Company office interior design is therefore also a key recruitment issue!
Use the design to stand out from the competition
Strong competition in the market forces companies to offer a quality product, a personalized service and competent staff. However, all companies know the necessity of these three aspects. Beyond that, we must offer a more original idea and offer a unique experience. The design may be your asset to stand out from the competition. If you are looking for an original way, the aesthetics of your sign can be one. The design of a business can be a secondary factor in the choice of consumption, but if a customer does not know which one to choose between two different shops, he will surely choose the one that reflects a good image.
For assistance with office interior designing contact Mitra Consultants.
